Optimizing Social Media for Your Brand

Using social media can be an overwhelming task for many individuals. I've created a video presentation that serves to help those getting their feet wet in social media, or those looking to expand their reach. Starting with understanding your brand, we move into the do's and don'ts of how to use Facebook, Twitter, Pinterest and Instagram. 

Feel free to watch it directly on the Youtube channel!

Social Media Facts from 2013

Battle of the Sexes in Social Media

It shouldn't come as a surprise that women are the gender that dominate social media. Women love to talk, socialize and gossip, so naturally, they would be the ones more actively involved in the "social" aspect of social media.

The men, however, they sure dominate the visual aspect taking in the most viewers on YouTube. According to the Infographic below (I know, I can't help how much I love INFOGRAPHICS!), about 25% of men watch YouTube daily, compared with 17% of women.

In video streaming, women are not too far off, but clearly men are watching more and are much more active in the professional social media pages, such as LinkedIn.

This is really important information for marketing and targeting the correct demographic for your product.

So there you have it...Battle of the Sexes in Social Media in a nutshell.

Learn the Hashtag

Here we go again with the INFOGRAPHICS...what can I say? I love them! Here's a great way to see which #hashtags you should use when Tweeting:

If you're unable to zoom...check it out here.

Create Perfect Posts on Social Platforms [INFOGRAPHIC]

So many times we post without even thinking about it. The same way many people have not filter on what comes out of their mouths, the same occurs in what they type within social media. 

I found this great Infographic on "How to Create Perfect Posts on Social Platforms" by Myclever Agency. I'm a fan of visual images when it comes to remembering and learning and frankly, this infographic is much more interesting than having me outline it; but for a detailed posting on this, check out this article. 

Create Perfect Posts in Social Media

Believe it or not, you can create a "perfect post" within each social media outlet. Maybe it won't be absolutely perfect, but it will optimize the views and reposts it receives just by following these great tips found in this Infographic. 

Infographic source: http://www.mediabistro.com/alltwitter/files/2013/06/perfect-social-media-posts.png

(Source: mycleveragency.)

Learn When to Disconnect from Social Media

According to the Social Media Report 2012 by Nielsen, American's spend over 520 billion minutes online, either through their mobile device or computers.

This has increased 21% in one year. Mobile app usage alone increased 120% in one year. These numbers are staggering considering we probably look like drones over our technology usage day in and day out.

The Social Media Report 2012 by Nielsen

While I love the benefits and opportunities that social media offers, such as networking and marketing, it is incredibly important to know when you just have to shut it off.