Optimizing Social Media for Your Brand

Using social media can be an overwhelming task for many individuals. I've created a video presentation that serves to help those getting their feet wet in social media, or those looking to expand their reach. Starting with understanding your brand, we move into the do's and don'ts of how to use Facebook, Twitter, Pinterest and Instagram. 

Feel free to watch it directly on the Youtube channel!

Learn the Hashtag

Here we go again with the INFOGRAPHICS...what can I say? I love them! Here's a great way to see which #hashtags you should use when Tweeting:

If you're unable to zoom...check it out here.

Create Perfect Posts on Social Platforms [INFOGRAPHIC]

So many times we post without even thinking about it. The same way many people have not filter on what comes out of their mouths, the same occurs in what they type within social media. 

I found this great Infographic on "How to Create Perfect Posts on Social Platforms" by Myclever Agency. I'm a fan of visual images when it comes to remembering and learning and frankly, this infographic is much more interesting than having me outline it; but for a detailed posting on this, check out this article. 

Best and Worst Times to Post on Social Media

Source: SocialMediaDelivered.com

If you're going to invest your precious time in social media for yourself, company or organization, make sure you're getting the most out of it.

You may have great content and exciting tweets, but if you're not posting it at the most opportune times, you may just be wasting it.

Business Plan or No Business Plan? That is the Question. Dr. Steve Gedeon vs. Chuck Blakeman

In discussing business plans with “experts” that have been successful in the creation of businesses, I wanted to highlight two contrasting opinions that could serve a young entrepreneur well for future planning.

The Experts

Source: www.siferyerson.com

First, let’s introduce Dr. Steve Gedeon. Here’s the rundown of why he is considered an “expert” in the field of business planning:

·      1^st place prizewinner of the 3E Learning Award for his workshop Investment Negotiation

·      Professor in Entrepreneurship and Strategy at Ted Rogers School of Management

·      Expert in business plans – both writer and reviewer

·      Motivational Speaker and Coach

·      Venture Capitalist

·      MS and PhD from Massachusetts Institute of Technology

I could have continued with his list, but for the sake of time, you can just visit his accomplishments at his educator’s page. 

Source: si0,twimg.com

The second expert we will observe is Chuck Blakeman. Here’s a brief overview of why he was chosen:

·      Internationally acclaimed business speaker

·      Featured in Entrepreneur Magazine, CNNMoney.com, NYTimes.com, and various other business blogs and online magazines

·      Founded and owns the Crankset Group, which works with businesses owners

·      Started and built seven successful businesses in 25 years in U.S. and internationally

Social Media Work Flow [Infographic]

Tips to Increase Website Traffic Using Social Media

According to Hubspot.com, social media accounts for 1 out of every 6 minutes spent online. If social media accounts for 1/6 of the time people spend online, what is your business doing to capture some of that attention?

Check out this quick video showing how to generate leads through social media.
NOTE: This is an advertisement for Hubspot's services, but the stats represented in the video are great for understanding how social media can create business for you.

After seeing the importance of using social media to generate traffic, what is the next step?

Digital overtakes print?

Source: www.ajaxunion.com

Each day we move closer towards becoming a paperless society. That is wonderful for our environment and wallets, however, how is that affecting the publishing industry?

Celebrities in Social Media: Best and Worst

Social Media has become a very normal part of our everyday lives. At this point, even if you’ve been a laggard, according to the diffusion of innovations theory, it’s safe to say you’ve probably joined one form of social media and participated in at least one or more forms. Why? Because you can’t escape it!

Even celebrities have realized the potential for star status and growth in their careers by using social media.

With hundreds of thousands of celebrities, which ones are making social media work for them and which ones are not?

Generating the right leads

In my last post, I briefly discussed building an audience in social media using the online platform of the web to our advantage. Within those points I mentioned, the first was “Be specific in your marketing efforts.” This can make all the difference in the world.    

So once you have chosen your marketing strategy and have launched into the social networking within your demographic and target market, how do you generate more leads?

Creating a buzz using Social Media

Inspired by a reader's comment on a previous post, I decided to write about how to create buzz as a business in social media.

So where do you start?