Check out this quick video showing how to generate leads through social media.
NOTE: This is an advertisement for Hubspot's services, but the stats represented in the video are great for understanding how social media can create business for you.
After seeing the importance of using social media to generate traffic, what is the next step?
1. Create Social Media Pages
First things first. If you haven't dabbled in social media yet, start by creating a presence. The tools included in that link are strongly suggested to get you started. Additional tools you can add as you see fit are: Tumblr, Instagram, StumbleUpon, Pinterest, Reddit. Those tools work really well with specific businesses, so choose the ones that best represent your business and clientele.
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| Source: SocialMediaToday.com |
2. Link Social Media to Website
Make sure all your new social media pages are linked to your website in a clear and organized manner. Don't go overboard, or you will get overwhelmed and it will just look tacky.
Do this:
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| Good Example of Social Media links on website |
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| Source: http://socialmediatoday.com/daniel-zeevi/1312321/11-things-you-need-immediately-stop-doing-facebook |
3. Add Content
Make sure you only add social media accounts that are manageable for you; if you get overwhelmed, back off of some until you get a good grasp of what works. All social media "buttons" (small social media icon links - as shown above) located on your website for potential customers to "follow," better be updated consistently with good, organized content that is relevant to your business.
4. Improve Your Ranking
Work on improving your search engine ranking through search engine optimization (SEO). You can do this through using keywords within your website, or in your social media, that are searched often. You can also check the keywords that generate large search numbers for free through Google AdWords.
5. Advertise Your Website
A great way to increase website traffic is through advertising. SEO is free advertising, but sometimes is not enough for a new business. There are great options for attracting the right customers to your website offered online. One of the most popular options is Google AdWords.
Google AdWords offers 3 ways they increase traffic to your website:
- Increase your max CPC bid without limiting your daily budget: Increasing your max CPC can help your ad appear in a higher position, which generally leads to more clicks. Keeping your daily budget high can ensure you get as much traffic as possible each day. These options are the quickest and simplest ways to drive more people to your website, but obviously not the cheapest.
- Increase your campaign's reach: Increase the reach of your campaign by adding more relevant keywords or removing any unnecessary geographic limitations.
- Increase your campaign's relevance: Making sure that your ads and keywords remain relevant helps you build a good Quality Score which helps you appear at a higher ad position and lowers your average price per click. Having targeted, appealing ads will also entice more people to click.
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| Source: http://socialmediatoday.com/ |
Hi Jenelle,
ReplyDeleteCouldn’t agree more! In this day and age, having a social media presence is mandatory for all businesses. People from all age groups are shifting their media consumption from traditional channels to more interactive channels like social media networks. This said, businesses from all industries have the opportunity of reaching a big portion of their target market by placing their information in social media channels and developing interactive marketing strategies.
Hi Jenelle,
ReplyDeleteI enjoyed reading your blog post! This post lets us know just how prevalent the worldwide web is in marketing culture today. The key to any successful online business is to know how to utilize the internet effectively in order to reach your target market, tap into new markets, and increase your bottom line. For many small businesses, the inception of the internet has brought great opportunity for expansion. In the more traditional role, the larger corporation with more money dominated the market, however, the viral market has leveled the playing field. As a result, all entrepreneurs need to do is follow this simple A, B, C formula:
Advertise Profile/Product (Introduction)
Build Presence Online (Momentum)
Create Social Forums (Connection)
Great job!!!
Regina
Great blog post Jenelle!
ReplyDeleteI really liked the way that you added visual aids to convey the information regarding social media. You also did a great job in regards to providing the right types of information and comparing the different social network platforms. After reading your blog, I am more aware of the concepts that I have recently learned in the importance of social media and its relevance to my business. I agree that SEO is a major contributor to increased web traffic and also that blogging is a critical component to increase online visibility. I also like how you gave specific steps on how to improve your marketing efforts in regards to social media and also additional information to increase social ranking. Great content, layout, and visual appeal!
This blog is well designed and very informative. The post – Tips to Increase Website Traffic Using Social Media was very detailed and helped me learn how to generate more traffic using social media. Adding the video gives another tool for people to learn the info without having to read. Communication is very important because of how we all receive messages and information. Your blog uses bright colors throughout and is refreshing because of it. A blog needs to be eye catching and worth the time for a viewer. You have accomplished this because of the information presented with supporting facts that can be used by people interested in using this for multiple purposes. SEO can bring more traffic to this blog by using long tail keywords such as social marketing info, tips to increase website traffic and social media SEO. Adding multimedia gives viewers added content to help them with information because we all learn differently. Communication by use of social media is growing as your blog states and you should add more social media buttons for people to follow you and share what you blog because it’s has some good information.
ReplyDelete