Get connected in the industry!

 

Social marketing and networking is critical for all businesses, but this is especially true for new ones. For those professionals making a living focused on helping their own business or other businesses succeed with their online presence, joining a professional industry organization can really help push them to the next level.

“SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it.”

Joining an organization like SEMPO allows industry professionals to gain valuable knowledge, reports and education within the industry.

As an example of the great information provided through this organization’s website, SEMPO has posted the following key findings based on a paid research they conducted:

“SEMPO and Econsultancy estimate that the North American search engine marketing industry will reach a value of nearly $23B by the end of 2012, having grown by nearly 19%, up from $19.3B in 2011. This is the second straight year when SEM has managed to increase its growth rate from the doldrums of 2009 when growth reached a low of 8%.”

“Survey responses show a drop in the blunt objective of driving traffic, but it remains a key goal for search engine optimization (SEO). Perhaps more interesting is the doubled number of agencies citing brand/reputation as a goal, up from 5% in 2011 to over 11% in this year's survey. “

This is a sample of just some of the graphs not only available to the members, but to the general public. Available to members of SEMPO is a 72-page State of Search Marketing 2012 Report. This demonstrates a few of the benefits from being supported by an organization such as SEMPO.

With local groups all around the world, committees and learning centers, there are so many opportunities to meet other industry professionals and make strong connections that can benefit the business. Additionally, being a part of an association such as SEMPO allows professionals to learn new strategies and happenings in an industry that is constantly changing.

The digital world moves at pace faster than any other industry. As a result, it becomes critical for professionals in this industry to stay up to speed with what is taking place in this industry.

Another major benefit of joining a professional organization such as SEMPO, is having access to great research while not having to personally conduct it as a small business. 

So don't wait...get connected!