Wednesday, October 31, 2012

Generating the right leads

In my last post, I briefly discussed building an audience in social media using the online platform of the web to our advantage. Within those points I mentioned, the first was “Be specific in your marketing efforts.” This can make all the difference in the world.    

So once you have chosen your marketing strategy and have launched into the social networking within your demographic and target market, how do you generate more leads?

Monday, October 22, 2012

Building an Audience

When starting up a business, there are so many factors to consider, but the most important will be “How do I make money?” People don’t start up businesses to lose money and work hard with no compensation. Everyone who starts a business does so either because they want to do something they love and make money doing it, or they found a need they can fill and make money filling it.

Either way…it’s to make money. How do you make money? 

Tuesday, October 9, 2012

How to create an infographic

There's nothing catchier than an infographic to summarize a ton of research and information in a quick graph.

Here's a great tutorial video featuring Piktochart:

Monday, October 8, 2012

Get connected in the industry!

Social marketing and networking is critical for all businesses, but this is especially true for new ones. For those professionals making a living focused on helping their own business or other businesses succeed with their online presence, joining a professional industry organization can really help push them to the next level.

SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it.”

Monday, September 24, 2012

Thinking out of the box

With over 20,000 companies generating over $95 billion, the entertainment industry is thriving. Even in a time when the economy is suffering, as in the Great Depression, it is the time when individuals seek entertainment to take their minds off of reality. 
In order for the entertainment industry to be the creative, driving force it is, it requires the talent and skills of hundreds and thousands of people. From directors and actors, writers and artists, to gaffers and editors, sound engineers and coordinators, there is a wide array of positions that are filled in each craft. 

Tuesday, September 18, 2012

Creating a buzz using Social Media

Inspired by a reader's comment on a previous post, I decided to write about how to create buzz as a business in social media.

So where do you start?

Monday, September 10, 2012

Integration of Social Media in Event Planning

Courtesy of
Event planning in the entertainment industry can cover anything from concerts, private galas, VIP parties, award presentations and after parties. Throughout the years, event planning in the entertainment industry has moved towards depending largely on technology.

It is now commonplace to find technology integrated in event planning through:
·      Lighting and digital lighting boards for moving lights
·      Sound (digital boards have overtaken analog)
·      Digital photography
·      Concept and design for event (created digitally)
·      Planning software
·      Online ticket sales

Friday, August 17, 2012

A Day in the Life of Social Media....

Social Media is taking over our lives and choice. We wonder what we did 10 years ago without it. You can't leave your home without your cell phone or all is lost.

We've become so dependent on technology and "staying connected" that we don't know what it is to not have access to Internet for over a day...I'll tell you what it's called: VACATION.

Check out this great video that gives a quick overview of a day in the life of social media.

One major point in this next video triggers many of my future blog posts:
"Only 14% of people TRUST ADVERTISING, and 90% TRUST RECOMMENDATIONS via social media"

Guess what that means: advertisers have already and will continue to infiltrate our trust, emotions, and buying decisions based on "recommendations" we see from other friends and family members participating in social media.

Check it out:

Power of Social Media

Monday, July 30, 2012

Influence of Social media

Let me begin by saying that everyday we are influenced in some way, shape or form by this multi-billion dollar industry called entertainment.

My generation has grown up in a time when media and entertainment advanced and changed at the speed of light! From the advancement of VHS, Laser Discs, DVDs, BluRay and even 3D, all the way to cassette tapes, CDs and MP3s, the entertainment industry has changed drastically and we've all seen it firsthand.