Battle of the Sexes in Social Media

It shouldn't come as a surprise that women are the gender that dominate social media. Women love to talk, socialize and gossip, so naturally, they would be the ones more actively involved in the "social" aspect of social media.

The men, however, they sure dominate the visual aspect taking in the most viewers on YouTube. According to the Infographic below (I know, I can't help how much I love INFOGRAPHICS!), about 25% of men watch YouTube daily, compared with 17% of women.

In video streaming, women are not too far off, but clearly men are watching more and are much more active in the professional social media pages, such as LinkedIn.

This is really important information for marketing and targeting the correct demographic for your product.

So there you have it...Battle of the Sexes in Social Media in a nutshell.

Create Perfect Posts on Social Platforms [INFOGRAPHIC]

So many times we post without even thinking about it. The same way many people have not filter on what comes out of their mouths, the same occurs in what they type within social media. 

I found this great Infographic on "How to Create Perfect Posts on Social Platforms" by Myclever Agency. I'm a fan of visual images when it comes to remembering and learning and frankly, this infographic is much more interesting than having me outline it; but for a detailed posting on this, check out this article. 

Periodic Table of Social Media

While I hated science and especially the Periodic Table, this a creative way to layout social media that we use today.

Provided by Social Media Today, here's an insightful infographic:

Source: http://visual.ly/2013-periodic-table-social-media

Best and Worst Times to Post on Social Media

Source: SocialMediaDelivered.com

If you're going to invest your precious time in social media for yourself, company or organization, make sure you're getting the most out of it.

You may have great content and exciting tweets, but if you're not posting it at the most opportune times, you may just be wasting it.

Tips to Increase Website Traffic Using Social Media

According to Hubspot.com, social media accounts for 1 out of every 6 minutes spent online. If social media accounts for 1/6 of the time people spend online, what is your business doing to capture some of that attention?

Check out this quick video showing how to generate leads through social media.
NOTE: This is an advertisement for Hubspot's services, but the stats represented in the video are great for understanding how social media can create business for you.

After seeing the importance of using social media to generate traffic, what is the next step?

Stay relational in a digital world

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Source: http://www.nielsen.com/

It is easy to be consumed in social media, since it has become the norm in the United States. According to the Nielsen Social Media Report, Americans spend over 2 billion hours on social media per month. 

 

As a society, we are spending more time in the digital world than the real world. 

 

Let’s face it, unless you live under a rock (or are Amish) there’s no real way to avoid social media interaction in the digital world (if you’re reading this, you’ve made my point). Even those that have tried to avoid it for so many years have succumbed to its addictive nature.

Rihanna rocks the social networking scene

Social networking is a powerful tool for celebrities, athletes and businesses, and someone who has proven how to use it best is Rihanna.

Now you know social media has become a beast of its own when someone can be called the “most famous socialite online”, and yet that was a title given to Rihanna as she continued to break record numbers of fans and followers in social media.

Ranking #5 on Twitter followers starting 2013, Rihanna dominated social media in all of 2012. For the past two years, she and Lady Gaga have vied for the top place, but 2012 was her year. 

Celebrities in Social Media: Best and Worst

Social Media has become a very normal part of our everyday lives. At this point, even if you’ve been a laggard, according to the diffusion of innovations theory, it’s safe to say you’ve probably joined one form of social media and participated in at least one or more forms. Why? Because you can’t escape it!

Even celebrities have realized the potential for star status and growth in their careers by using social media.

With hundreds of thousands of celebrities, which ones are making social media work for them and which ones are not?

Integration of Social Media in Event Planning

Courtesy of http://ahleventsblog.com/

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Event planning in the entertainment industry can cover anything from concerts, private galas, VIP parties, award presentations and after parties. Throughout the years, event planning in the entertainment industry has moved towards depending largely on technology.

It is now commonplace to find technology integrated in event planning through:

·      Lighting and digital lighting boards for moving lights

·      Sound (digital boards have overtaken analog)

·      Digital photography

·      Concept and design for event (created digitally)

·      Planning software

·      Online ticket sales

Influence of Social media

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Let me begin by saying that everyday we are influenced in some way, shape or form by this multi-billion dollar industry called entertainment.

My generation has grown up in a time when media and entertainment advanced and changed at the speed of light! From the advancement of VHS, Laser Discs, DVDs, BluRay and even 3D, all the way to cassette tapes, CDs and MP3s, the entertainment industry has changed drastically and we've all seen it firsthand.