Battle of the Sexes in Social Media

It shouldn't come as a surprise that women are the gender that dominate social media. Women love to talk, socialize and gossip, so naturally, they would be the ones more actively involved in the "social" aspect of social media.

The men, however, they sure dominate the visual aspect taking in the most viewers on YouTube. According to the Infographic below (I know, I can't help how much I love INFOGRAPHICS!), about 25% of men watch YouTube daily, compared with 17% of women.

In video streaming, women are not too far off, but clearly men are watching more and are much more active in the professional social media pages, such as LinkedIn.

This is really important information for marketing and targeting the correct demographic for your product.

So there you have it...Battle of the Sexes in Social Media in a nutshell.

Create Perfect Posts on Social Platforms [INFOGRAPHIC]

So many times we post without even thinking about it. The same way many people have not filter on what comes out of their mouths, the same occurs in what they type within social media. 

I found this great Infographic on "How to Create Perfect Posts on Social Platforms" by Myclever Agency. I'm a fan of visual images when it comes to remembering and learning and frankly, this infographic is much more interesting than having me outline it; but for a detailed posting on this, check out this article. 

Create Perfect Posts in Social Media

Believe it or not, you can create a "perfect post" within each social media outlet. Maybe it won't be absolutely perfect, but it will optimize the views and reposts it receives just by following these great tips found in this Infographic. 

Infographic source: http://www.mediabistro.com/alltwitter/files/2013/06/perfect-social-media-posts.png

(Source: mycleveragency.)

Learn When to Disconnect from Social Media

According to the Social Media Report 2012 by Nielsen, American's spend over 520 billion minutes online, either through their mobile device or computers.

This has increased 21% in one year. Mobile app usage alone increased 120% in one year. These numbers are staggering considering we probably look like drones over our technology usage day in and day out.

The Social Media Report 2012 by Nielsen

While I love the benefits and opportunities that social media offers, such as networking and marketing, it is incredibly important to know when you just have to shut it off.

Best and Worst Times to Post on Social Media

Source: SocialMediaDelivered.com

If you're going to invest your precious time in social media for yourself, company or organization, make sure you're getting the most out of it.

You may have great content and exciting tweets, but if you're not posting it at the most opportune times, you may just be wasting it.

Tips to Increase Website Traffic Using Social Media

According to Hubspot.com, social media accounts for 1 out of every 6 minutes spent online. If social media accounts for 1/6 of the time people spend online, what is your business doing to capture some of that attention?

Check out this quick video showing how to generate leads through social media.
NOTE: This is an advertisement for Hubspot's services, but the stats represented in the video are great for understanding how social media can create business for you.

After seeing the importance of using social media to generate traffic, what is the next step?

Stay relational in a digital world

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Source: http://www.nielsen.com/

It is easy to be consumed in social media, since it has become the norm in the United States. According to the Nielsen Social Media Report, Americans spend over 2 billion hours on social media per month. 

 

As a society, we are spending more time in the digital world than the real world. 

 

Let’s face it, unless you live under a rock (or are Amish) there’s no real way to avoid social media interaction in the digital world (if you’re reading this, you’ve made my point). Even those that have tried to avoid it for so many years have succumbed to its addictive nature.

Celebrities in Social Media: Best and Worst

Social Media has become a very normal part of our everyday lives. At this point, even if you’ve been a laggard, according to the diffusion of innovations theory, it’s safe to say you’ve probably joined one form of social media and participated in at least one or more forms. Why? Because you can’t escape it!

Even celebrities have realized the potential for star status and growth in their careers by using social media.

With hundreds of thousands of celebrities, which ones are making social media work for them and which ones are not?

Generating the right leads

In my last post, I briefly discussed building an audience in social media using the online platform of the web to our advantage. Within those points I mentioned, the first was “Be specific in your marketing efforts.” This can make all the difference in the world.    

So once you have chosen your marketing strategy and have launched into the social networking within your demographic and target market, how do you generate more leads?

How to create an infographic

There's nothing catchier than an infographic to summarize a ton of research and information in a quick graph.

Here's a great tutorial video featuring Piktochart: