Optimizing Social Media for Your Brand

Using social media can be an overwhelming task for many individuals. I've created a video presentation that serves to help those getting their feet wet in social media, or those looking to expand their reach. Starting with understanding your brand, we move into the do's and don'ts of how to use Facebook, Twitter, Pinterest and Instagram. 

Feel free to watch it directly on the Youtube channel!

Best and Worst Times to Post on Social Media

Source: SocialMediaDelivered.com

If you're going to invest your precious time in social media for yourself, company or organization, make sure you're getting the most out of it.

You may have great content and exciting tweets, but if you're not posting it at the most opportune times, you may just be wasting it.

Tips to Increase Website Traffic Using Social Media

According to Hubspot.com, social media accounts for 1 out of every 6 minutes spent online. If social media accounts for 1/6 of the time people spend online, what is your business doing to capture some of that attention?

Check out this quick video showing how to generate leads through social media.
NOTE: This is an advertisement for Hubspot's services, but the stats represented in the video are great for understanding how social media can create business for you.

After seeing the importance of using social media to generate traffic, what is the next step?

Stay relational in a digital world

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Source: http://www.nielsen.com/

It is easy to be consumed in social media, since it has become the norm in the United States. According to the Nielsen Social Media Report, Americans spend over 2 billion hours on social media per month. 

 

As a society, we are spending more time in the digital world than the real world. 

 

Let’s face it, unless you live under a rock (or are Amish) there’s no real way to avoid social media interaction in the digital world (if you’re reading this, you’ve made my point). Even those that have tried to avoid it for so many years have succumbed to its addictive nature.

Print media uses social media

Source: http://www.mphpl.org/newSite/newspapers/index.html

Despite the decline of sales over the past decade, print media (e.g. magazines and newspapers) has found ways to engage subscribers and readers using social media.

While it is naturally easier to use and incorporate social media with online publications, more and more publishing companies are using it to enhance print publications.

Digital overtakes print?

Source: www.ajaxunion.com

Each day we move closer towards becoming a paperless society. That is wonderful for our environment and wallets, however, how is that affecting the publishing industry?