Generating the right leads

In my last post, I briefly discussed building an audience in social media using the online platform of the web to our advantage. Within those points I mentioned, the first was “Be specific in your marketing efforts.” This can make all the difference in the world.    

So once you have chosen your marketing strategy and have launched into the social networking within your demographic and target market, how do you generate more leads?

Building an Audience

When starting up a business, there are so many factors to consider, but the most important will be “How do I make money?” People don’t start up businesses to lose money and work hard with no compensation. Everyone who starts a business does so either because they want to do something they love and make money doing it, or they found a need they can fill and make money filling it.

Either way…it’s to make money. How do you make money? 

How to create an infographic

There's nothing catchier than an infographic to summarize a ton of research and information in a quick graph.

Here's a great tutorial video featuring Piktochart:

Get connected in the industry!

 

Social marketing and networking is critical for all businesses, but this is especially true for new ones. For those professionals making a living focused on helping their own business or other businesses succeed with their online presence, joining a professional industry organization can really help push them to the next level.

“SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it.”

Thinking out of the box

http://www.rrrmusic.com/news/viral-entertainment

With over 20,000 companies generating over $95 billion, the entertainment industry is thriving. Even in a time when the economy is suffering, as in the Great Depression, it is the time when individuals seek entertainment to take their minds off of reality. 
 

In order for the entertainment industry to be the creative, driving force it is, it requires the talent and skills of hundreds and thousands of people. From directors and actors, writers and artists, to gaffers and editors, sound engineers and coordinators, there is a wide array of positions that are filled in each craft. 

Creating a buzz using Social Media

Inspired by a reader's comment on a previous post, I decided to write about how to create buzz as a business in social media.

So where do you start?

Integration of Social Media in Event Planning

Courtesy of http://ahleventsblog.com/

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Event planning in the entertainment industry can cover anything from concerts, private galas, VIP parties, award presentations and after parties. Throughout the years, event planning in the entertainment industry has moved towards depending largely on technology.

It is now commonplace to find technology integrated in event planning through:

·      Lighting and digital lighting boards for moving lights

·      Sound (digital boards have overtaken analog)

·      Digital photography

·      Concept and design for event (created digitally)

·      Planning software

·      Online ticket sales