Rihanna rocks the social networking scene

Social networking is a powerful tool for celebrities, athletes and businesses, and someone who has proven how to use it best is Rihanna.

Now you know social media has become a beast of its own when someone can be called the “most famous socialite online”, and yet that was a title given to Rihanna as she continued to break record numbers of fans and followers in social media.

Ranking #5 on Twitter followers starting 2013, Rihanna dominated social media in all of 2012. For the past two years, she and Lady Gaga have vied for the top place, but 2012 was her year. 

Celebrities in Social Media: Best and Worst

Social Media has become a very normal part of our everyday lives. At this point, even if you’ve been a laggard, according to the diffusion of innovations theory, it’s safe to say you’ve probably joined one form of social media and participated in at least one or more forms. Why? Because you can’t escape it!

Even celebrities have realized the potential for star status and growth in their careers by using social media.

With hundreds of thousands of celebrities, which ones are making social media work for them and which ones are not?

Generating the right leads

In my last post, I briefly discussed building an audience in social media using the online platform of the web to our advantage. Within those points I mentioned, the first was “Be specific in your marketing efforts.” This can make all the difference in the world.    

So once you have chosen your marketing strategy and have launched into the social networking within your demographic and target market, how do you generate more leads?

Building an Audience

When starting up a business, there are so many factors to consider, but the most important will be “How do I make money?” People don’t start up businesses to lose money and work hard with no compensation. Everyone who starts a business does so either because they want to do something they love and make money doing it, or they found a need they can fill and make money filling it.

Either way…it’s to make money. How do you make money? 

How to create an infographic

There's nothing catchier than an infographic to summarize a ton of research and information in a quick graph.

Here's a great tutorial video featuring Piktochart:

Get connected in the industry!

 

Social marketing and networking is critical for all businesses, but this is especially true for new ones. For those professionals making a living focused on helping their own business or other businesses succeed with their online presence, joining a professional industry organization can really help push them to the next level.

“SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it.”

Thinking out of the box

http://www.rrrmusic.com/news/viral-entertainment

With over 20,000 companies generating over $95 billion, the entertainment industry is thriving. Even in a time when the economy is suffering, as in the Great Depression, it is the time when individuals seek entertainment to take their minds off of reality. 
 

In order for the entertainment industry to be the creative, driving force it is, it requires the talent and skills of hundreds and thousands of people. From directors and actors, writers and artists, to gaffers and editors, sound engineers and coordinators, there is a wide array of positions that are filled in each craft.