Best and Worst Times to Post on Social Media

Source: SocialMediaDelivered.com

If you're going to invest your precious time in social media for yourself, company or organization, make sure you're getting the most out of it.

You may have great content and exciting tweets, but if you're not posting it at the most opportune times, you may just be wasting it.

Business Plan or No Business Plan? That is the Question. Dr. Steve Gedeon vs. Chuck Blakeman

In discussing business plans with “experts” that have been successful in the creation of businesses, I wanted to highlight two contrasting opinions that could serve a young entrepreneur well for future planning.

The Experts

Source: www.siferyerson.com

First, let’s introduce Dr. Steve Gedeon. Here’s the rundown of why he is considered an “expert” in the field of business planning:

·      1^st place prizewinner of the 3E Learning Award for his workshop Investment Negotiation

·      Professor in Entrepreneurship and Strategy at Ted Rogers School of Management

·      Expert in business plans – both writer and reviewer

·      Motivational Speaker and Coach

·      Venture Capitalist

·      MS and PhD from Massachusetts Institute of Technology

I could have continued with his list, but for the sake of time, you can just visit his accomplishments at his educator’s page. 

Source: si0,twimg.com

The second expert we will observe is Chuck Blakeman. Here’s a brief overview of why he was chosen:

·      Internationally acclaimed business speaker

·      Featured in Entrepreneur Magazine, CNNMoney.com, NYTimes.com, and various other business blogs and online magazines

·      Founded and owns the Crankset Group, which works with businesses owners

·      Started and built seven successful businesses in 25 years in U.S. and internationally

Social Media Work Flow [Infographic]

Tips to Increase Website Traffic Using Social Media

According to Hubspot.com, social media accounts for 1 out of every 6 minutes spent online. If social media accounts for 1/6 of the time people spend online, what is your business doing to capture some of that attention?

Check out this quick video showing how to generate leads through social media.
NOTE: This is an advertisement for Hubspot's services, but the stats represented in the video are great for understanding how social media can create business for you.

After seeing the importance of using social media to generate traffic, what is the next step?

Stay relational in a digital world

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Source: http://www.nielsen.com/

It is easy to be consumed in social media, since it has become the norm in the United States. According to the Nielsen Social Media Report, Americans spend over 2 billion hours on social media per month. 

 

As a society, we are spending more time in the digital world than the real world. 

 

Let’s face it, unless you live under a rock (or are Amish) there’s no real way to avoid social media interaction in the digital world (if you’re reading this, you’ve made my point). Even those that have tried to avoid it for so many years have succumbed to its addictive nature.

Print media uses social media

Source: http://www.mphpl.org/newSite/newspapers/index.html

Despite the decline of sales over the past decade, print media (e.g. magazines and newspapers) has found ways to engage subscribers and readers using social media.

While it is naturally easier to use and incorporate social media with online publications, more and more publishing companies are using it to enhance print publications.

Digital overtakes print?

Source: www.ajaxunion.com

Each day we move closer towards becoming a paperless society. That is wonderful for our environment and wallets, however, how is that affecting the publishing industry?