Growing influence and impact of social media in the entertainment industry
Tuesday, October 15, 2013
Friday, September 6, 2013
Battle of the Sexes in Social Media
It shouldn't come as a surprise that women are the gender that dominate social media. Women love to talk, socialize and gossip, so naturally, they would be the ones more actively involved in the "social" aspect of social media.
The men, however, they sure dominate the visual aspect taking in the most viewers on YouTube. According to the Infographic below (I know, I can't help how much I love INFOGRAPHICS!), about 25% of men watch YouTube daily, compared with 17% of women.
In video streaming, women are not too far off, but clearly men are watching more and are much more active in the professional social media pages, such as LinkedIn.
This is really important information for marketing and targeting the correct demographic for your product.
So there you have it...Battle of the Sexes in Social Media in a nutshell.
The men, however, they sure dominate the visual aspect taking in the most viewers on YouTube. According to the Infographic below (I know, I can't help how much I love INFOGRAPHICS!), about 25% of men watch YouTube daily, compared with 17% of women.
In video streaming, women are not too far off, but clearly men are watching more and are much more active in the professional social media pages, such as LinkedIn.
This is really important information for marketing and targeting the correct demographic for your product.
So there you have it...Battle of the Sexes in Social Media in a nutshell.
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Monday, August 26, 2013
Learn the Hashtag
Here we go again with the INFOGRAPHICS...what can I say? I love them! Here's a great way to see which #hashtags you should use when Tweeting:
If you're unable to zoom...check it out here.
If you're unable to zoom...check it out here.
Create Perfect Posts on Social Platforms [INFOGRAPHIC]
So many times we post without even thinking about it. The same way many people have not filter on what comes out of their mouths, the same occurs in what they type within social media.
I found this great Infographic on "How to Create Perfect Posts on Social Platforms" by Myclever Agency. I'm a fan of visual images when it comes to remembering and learning and frankly, this infographic is much more interesting than having me outline it; but for a detailed posting on this, check out this article.
Thursday, June 20, 2013
Create Perfect Posts in Social Media
Believe it or not, you can create a "perfect post" within each social media outlet. Maybe it won't be absolutely perfect, but it will optimize the views and reposts it receives just by following these great tips found in this Infographic.
Infographic source: http://www.mediabistro.com/alltwitter/files/2013/06/perfect-social-media-posts.png |
Monday, June 10, 2013
Learn When to Disconnect from Social Media
According to the Social Media Report 2012 by Nielsen, American's spend over 520 billion minutes online, either through their mobile device or computers.
This has increased 21% in one year. Mobile app usage alone increased 120% in one year. These numbers are staggering considering we probably look like drones over our technology usage day in and day out.
While I love the benefits and opportunities that social media offers, such as networking and marketing, it is incredibly important to know when you just have to shut it off.
This has increased 21% in one year. Mobile app usage alone increased 120% in one year. These numbers are staggering considering we probably look like drones over our technology usage day in and day out.
The Social Media Report 2012 by Nielsen |
While I love the benefits and opportunities that social media offers, such as networking and marketing, it is incredibly important to know when you just have to shut it off.
Tuesday, May 28, 2013
Amanda Bynes vs. Rihanna
In light of the current storm between Amanda Bynes and Rihanna, I thought it only appropriate to drudge up a previous blog post I wrote.
In January of this year, I posted on "Celebrities in Social Media: Best and Worst" where I voiced my opinion on celebrities championing the social media arena, while one celebrity, not so much; of course, out of ALL the celebrities that failed in social media, I chose to highlight Amanda Bynes.
Time is Money
Source: http://www.robertbcairns.com/wp-content/uploads/2013/02/time-is-money.png |
Time is money and investors usually
only have the latter. As a starting business owner, you have the time, so use
it to focus on a business plan that is worthy of investors’ time. If you do,
you may just get the money you need to launch your business.
In a previous post discussing business plans, I focused on two experts in this particular field of business. While
they shared in some commonalities, they had different outlooks on the need, or
lack of, of a business plan. In the process of creating my own personal
business plan, I used I used advice given by both of these experts.
Monday, May 20, 2013
Periodic Table of Social Media
While I hated science and especially the Periodic Table, this a creative way to layout social media that we use today.
Provided by Social Media Today, here's an insightful infographic:
Source: http://visual.ly/2013-periodic-table-social-media |
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Friday, May 17, 2013
Best and Worst Times to Post on Social Media
Source: SocialMediaDelivered.com |
You may have great content and exciting tweets, but if you're not posting it at the most opportune times, you may just be wasting it.
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Tuesday, May 7, 2013
Business Plan or No Business Plan? That is the Question. Dr. Steve Gedeon vs. Chuck Blakeman
In discussing business plans with “experts” that have been successful in the creation of businesses, I wanted to highlight two contrasting opinions that could serve a young entrepreneur well for future planning.
The
Experts
Source: www.siferyerson.com |
· 1st place prizewinner
of the 3E Learning Award for his workshop Investment Negotiation
· Professor in Entrepreneurship
and Strategy at Ted Rogers School of Management
· Expert in business plans – both
writer and reviewer
·
Motivational
Speaker and Coach
· Venture Capitalist
· MS and PhD from Massachusetts
Institute of Technology
I
could have continued with his list, but for the sake of time, you can just
visit his accomplishments at his educator’s page.
Source: si0,twimg.com |
· Internationally acclaimed
business speaker
· Featured in Entrepreneur
Magazine, CNNMoney.com, NYTimes.com, and various other business blogs and
online magazines
· Founded and owns the Crankset
Group, which works with businesses owners
· Started and built seven
successful businesses in 25 years in U.S. and internationally
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Monday, May 6, 2013
Social Media Work Flow [Infographic]
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Monday, April 22, 2013
Tips to Increase Website Traffic Using Social Media
Check out this quick video showing how to generate leads through social media.
NOTE: This is an advertisement for Hubspot's services, but the stats represented in the video are great for understanding how social media can create business for you.
After seeing the importance of using social media to generate traffic, what is the next step?
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Thursday, April 11, 2013
Stay relational in a digital world
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Source: http://www.nielsen.com/ |
It is easy to be consumed in social media, since it has
become the norm in the United States. According to the Nielsen Social Media Report, Americans spend over 2 billion hours on social media per month.
As a society, we are spending more time in the digital world than the real world.
Let’s face it, unless you live under a rock (or are Amish)
there’s no real way to avoid social media interaction in the digital world (if
you’re reading this, you’ve made my point). Even those that have tried to avoid
it for so many years have succumbed to its addictive nature.
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Tuesday, March 19, 2013
Print media uses social media
Source: http://www.mphpl.org/newSite/newspapers/index.html |
Despite the decline of sales over the past decade, print
media (e.g. magazines and newspapers) has found ways to engage subscribers and
readers using social media.
While it is naturally easier to use and incorporate social
media with online publications, more and more publishing companies are using it
to enhance print publications.
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Wednesday, March 13, 2013
Digital overtakes print?
Source: www.ajaxunion.com |
Each day we move closer towards becoming a paperless
society. That is wonderful for our environment and wallets, however, how is
that affecting the publishing industry?
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blog,
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Wednesday, February 6, 2013
Social Media Legal Woes
With the amazing growth of social networking and social
media, it’s only natural that there be legal implications resulting from the
millions of users that participate in it daily.
For millions of users to be on any given platform, such as
Facebook and Twitter, those numbers ring loudly with advertisers and affiliate
partners. They want your attention, especially if they can gear their
advertisements towards the specific demographic they want.
As a result of the bottom line, the privacy policies from
these social networks has changed to include the distribution of personal
information to affiliates and advertisers. This hasn’t gone without notice from
the general public.
Here are just three legal controversies that have taken
place in the social media world in the last year:
1) Morgan Stanley
& Co. LLC vs. Commonwealth of Massachusetts
December 2012, Morgan
Stanley was sued by a Massachusetts regulator for “violating the terms of a 2003 settlement that involved 10 brokerage firms being penalized for allowing investment bankers to influence research functions during the dotcom bubble,”
as covered in Forbes. This occurred after Facebook went public in May of 2012 and “stocks falling flat shortly after” (Schaefer, ¶1).
With Wall Street banks informing only certain clients and
not all investors of their views on the growth outlook for Facebook, those
investors that were left out of the loop complained and sued.
Also sued were Facebook and its executives. BBC reported on
the same issue in a broader view in this clip:
First of all, with Facebook being the largest social media
network with the most amount of users, it’s 95% guaranteed that most social
media legal controversies will include them in some way, shape or form. As big
as they are and as much control as they have, they will forever have their
legal team busy in lawsuits.
As an avid user of Facebook, I understand that it’s a
business, but in essence what they sell is our information and what our hobbies
are to advertisers (I find that a little disturbing, but hey, I’m using it for
free).
With that being said, this lawsuit was completely merited.
The stock market is very tricky and can lead to huge legal implications if not
used fairly and with best practices. What Morgan Stanley and Facebook did
towards their investors was unethical, to say the least. That much was clear,
which is why Morgan Stanley paid the $5 million fine to settle the charges.
Steve Schaefer reported that even though Morgan Stanley paid the fine, they did
so “without admitting or denying wrongdoing” (¶2). I guess this is one of those gray
areas in life that money hungry people always seem to cross.
2) Facebook vs. Document
Security Systems (DSS)
Here we go again with Facebook…real shocker! In this lawsuit,
Facebook is being sued for patent infringement. Forbes contributor, Richard Finger stated, “The science behind these patents suggests that it facilitates
the storing, retrieving, and sharing of documents” (¶2). In a press release quoted
by Forbes read: “[These] innovations cover the manner in which users and
application developers on the Facebook platform make connections between
‘objects, photos, people, events, and pages’ – which is the very essence of
Facebook’s business” (Finger, ¶2).
All in all, the main way that Facebook has generated income
has been through a stolen intellectual property taken from DSS and they want to
make sure Facebook pays for it. It is estimated that Facebook could pay over
$300 million for this over the next few years. The hearing for this case will
be in July 2013 (Finger, ¶5).
This isn’t Facebook’s first run-in with stealing. The attorney’s
hired by DSS are the same that got a jury to convict Facebook of patent
infringement against Leader Technologies.
It’s time for Facebook to play fair! Hopefully DSS will get
their earnings for the IP of the science behind the main income generated for
Facebook. You would think a company as large and innovative as Facebook would
create their own IP and patents instead of taking it from others.
3) Instagram Privacy
Policy
Now this is more of a legal controversy than it is a legal case. This
happened just last month and uproar ensued from users everywhere (including
myself). Facebook purchased Instagram for a billion dollars, and that alone made
users uncomfortable (ok, so I tried
doing one without Facebook, but it just didn’t happen). Especially for addicted users of Instagram (definitely
talking about myself), when the new privacy policy came out, we were very
disappointed.
Why? Check out this excerpt from one of my favorite social media
blogs, Social Mouths:
I guess for a billion dollars, they need to try to make their
investment back somehow, so why not just sell all the rights of our users away
and make a ton of money doing it? Unfortunately for us, unlike Facebook and
Twitter, with Instagram, there’s no “opt-out”. As Will Oremus wrote in Everyone Is Ignoring the Much Bigger Problems With Instagram's New Privacy Policy, it’s a
“take it or leave it” situation (¶3).
References:
Finger, R. (2012, October 15). Just Another Lawsuit Against Facebook.....Maybe Not. Forbes. Retrieved February 6, 2013 from http://www.forbes.com/sites/richardfinger/2012/10/15/just-another-lawsuit-against-facebook-maybe-not/
Oremus, W. (2012, December 19). Everyone Is Ignoring the Much Bigger Problems With Instagram's New Privacy Policy. Slate. Retrieved February 6, 2013 from http://www.slate.com/blogs/future_tense/2012/12/19/instagram_privacy_everyone_s_ignoring_the_real_problems_with_its_terms_of.html
Schaefer, S. (2012, December 17). Morgan Stanley Hit With $5 Million Fine Over Facebook IPO. Forbes. Retrieved February 6, 2013 from http://www.forbes.com/sites/steveschaefer/2012/12/17/morgan-stanley-hit-with-5-million-fine-over-facebook-ipo-by-massachusetts/
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Wednesday, January 16, 2013
Rihanna rocks the social networking scene
Social networking is a powerful tool for
celebrities, athletes and businesses, and someone who has proven how to use it best is
Rihanna.
Now you know social media has become a beast of its own when
someone can be called the “most famous socialite online”, and yet that was a
title given to Rihanna as she continued to break record numbers of fans and
followers in social media.
Ranking #5 on Twitter followers starting 2013, Rihanna dominated
social media in all of 2012. For the past two years, she and Lady Gaga have vied
for the top place, but 2012 was her year.
Labels:
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Thursday, January 10, 2013
Celebrities in Social Media: Best and Worst
Social Media has become a very normal part of our everyday lives.
At this point, even if you’ve been a laggard, according to the diffusion of innovations
theory, it’s safe to say you’ve probably joined one form of social media and participated in at least one or more forms. Why? Because you can’t
escape it!
Even celebrities have realized the potential for star status
and growth in their careers by using social media.
With hundreds of thousands of celebrities, which ones are
making social media work for them and which ones are not?
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